Public Relations. Grant Writing. Reporting. Advertising. Donor Relations Everything that we do to enhance visibility of the organization and to increase fundraising, is a form of marketing. So what is marketing? I received the following via email - It was written as a humorous piece but I think that it really hits the nail on the head, describing elements of marketing. I'd like to share it with you.
WHAT IS MARKETING?
1. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ – That’s Direct Marketing’
2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: ‘He’s very rich. ‘Marry him.’ – That’s Advertising’
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: ‘Hi, I’m very rich. ‘Marry me – That’s Telemarketing’
4. You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: ‘By the way, I’m rich. Will you ‘Marry Me?’ – That’s Public Relations’
5. You’re at a party and see a gorgeous girl. She walks up to you and says: ‘You are very rich! Can you marry ! Me?’ – That’s Brand Recognition’
6. You’re at a party and see a gorgeous girl. You go up to her and say: ‘I am very rich. Marry me!’ She gives you a nice hard slap on your face. – ‘ That’s Customer Feedback ‘
Marketing
